In today’s AHA Fast Take Friday Ruth talks about the need for an organizational social media policy and references athletes using social media at the Olympics.
AHA Fast Take Friday with Olympic Spirit
Values, Ethics & Integrity – The Foundation of Good PR
Over the weekend, I had dinner with friends and the talk turned to the ethics of public relations. Their son is in grade 10 and he wants to be a journalist, so we often have discussions about public relations, journalism and the shift that both fields are going through right now. We got onto the topic of the importance of ethics in a person’s life. Then it turned to what happens when an organization has an issue – how they are able to be ethical and manage their reputation.
The values of an organization and the ethics of the senior team are key drivers in how the organization does business. Having solid values and ethics doesn’t mean that they will never face an issue or a crisis, but it does mean that they will likely deal with it in a respectful, productive, transparent manner. As a communicator, our role is to communicate internally and externally about what is being done. Often, we are brought into the planning because we can provide the perspective of stakeholders and ask the tough questions that need to be asked.
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Be Careful What You Say Out Loud
U.S. President Barack Obama is in hot water because he had a conversation that should have been private in front of a hot microphone. You can learn more about that story here.
This blog post isn’t about Obama; it is about the fact that you need to be vigilant when dealing with the media – especially when there is a camera, microphone or audio recorder involved. Obama is a smart guy, he deals with the media on a daily basis… it was a lapse in judgment. And it happens to the best of us.
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Review your crisis and communications plan
Reputation management and social media
I’ve written about this before and will write about it again… Be careful what you put on social networking sites—professionally and personally. If you wouldn’t want to see it on the front page of your local newspaper, don’t put it up.
The people on my Facebook page represent a range of relationships to me. Some are close friends, other acquaintances, others are former colleagues and some I have only met either briefly in person or not at all. It’s a bit like a neighbourhood coffee shop where there are a lot of different people hanging out.
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