Having just gone through a brand and website refresh, we’ve had some in-depth discussions about who AHA Creative Strategies is, what kind of clients we would like to work with and what organizations we think will want to work with us. It’s been an interesting process.
…I should warn you, this is a bit of a long post!
I came across an interesting article yesterday on Media Post entitled: The Safe Hire. In this piece, writer David Bernstein focuses more on advertising, but he puts forward some thought provoking ideas. His first point: “It’s a basic rule of business, only hire someone who’s done the job before.” He then says that in the ad world, clients almost always hire someone with category experience and then much of the work ends up looking alike.