AHA Flip Cam Friday – March 18, 2011 from AHA Creative on Vimeo.
In today’s video, Ruth talks about what an organization needs to do when it’s in a crisis.
AHA Flip Cam Friday – March 18, 2011 from AHA Creative on Vimeo.
In today’s video, Ruth talks about what an organization needs to do when it’s in a crisis.
I have seen tough interviews from both sides – media and client – and it is one of the areas that we talk a great deal about at our Vancouver PR agency. An interview with a journalist can be of huge value in sharing information, in talking about your organization and – if an issue or crisis has happened – in providing background, the reason why it happened, and explaining what is happening now to your stakeholders and the public at large. (Just a note of caution here. If you are dealing with an issue or a crisis, as important as the media is, it isn’t the only avenue you should be taking to communicate with stakeholders and the public.)
Crisis Communications Plan from AHA Creative on Vimeo.
In today’s video, Ruth talks about the immediate online response to issues and how important it is to have a crisis communications plan in place.
I read (and reread) The New York Times article on crisis communications with interest. I want to repeat what I wrote yesterday – for anyone who works in communications, this article is worth a read.
The New York Times has an excellent in-depth article focused on crisis communications. For anyone in communications and PR, it’s worth a read. It’s long – 5,200 words – and it’s interesting. That The New York Times would produce an article this long says something about the importance and value of this topic and, of course, the flat out interest in it.