Social Media Archives - Page 6 of 29 - AHA Creative Strategies

The Olympics and Our Brave New Wired World

Go Canada Go!

At AHA, we’re into the Olympics. We watch the coverage at lunch and on our breaks (which are amazingly timed to see Canadians win medals). For these two weeks, our conversations are pretty Olympic focused. This includes the broadcast coverage and how the media, bloggers and citizen journalists are participating.

Times have changed. Technology has changed. How we want to get our information has changed. I am not so sure that broadcast strategies have changed enough. The fact that NBC delays coverage until U.S. prime time doesn’t make sense – thank goodness our Canadian broadcaster, CTV, doesn’t do that. Social media ensures that results are all over the place by the time NBC is even close to airing the event.

And what about the athletes who have been pulled from the games for inappropriate social media usage? That’s a whole new ball game too.

We are delayed in uploading the AHA Fast Take Friday as we were cruising Doubtful Sound and the ocean apparently doesn’t have Internet connection… In this AHA Fast Take Friday, Ruth talks about the trail you are leaving behind as an organization in social media.

Please visit our website to view the video.

In today’s AHA Fast Take Friday, Ruth is in Edmonton talking about reviewing your issues and crisis plan – especially the social media component.

Please visit our website to view the video.

As I write this, I am on my way to Edmonton to present on the value of media relations and social media to a client’s senior executive team and the board of directors. I love this part of my job. It’s always interesting to hear what the leadership of an organization thinks about media relations and social media – and believe me, it’s different every time.

We are often asked by clients to present to their senior executive, to their board of governors or directors, and to other leaders within their organization. There are times when having an unbiased “outsider” come in and share knowledge and information in this area is beneficial. We don’t have an agenda, we’re not trying to “sell” them on an idea, and we have a range of professional experience that can help put media relations and social media into context for them.

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I’ve written about this before and will write about it again… Be careful what you put on social networking sites—professionally and personally. If you wouldn’t want to see it on the front page of your local newspaper, don’t put it up.

The people on my Facebook page represent a range of relationships to me. Some are close friends, other acquaintances, others are former colleagues and some I have only met either briefly in person or not at all. It’s a bit like a neighbourhood coffee shop where there are a lot of different people hanging out.

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