Public Relations

Every once in a while, I come across an article or blog post that is so helpful it is almost unbelievable. The online world and social media have given us access to so much great information (and some not so great, so you have to be discerning).

Every great writer I have worked with has realized the value of a great editor. Creating interesting, informative, relevant and engaging content takes both a writer and an editor. It’s a little bit like peanut butter cups… On their own, chocolate and peanut butter are really good; together – it’s a whole different level of delicious. The same goes for those making their living with words. Behind every great writer, there usually is a great editor.

This blog post is of incredible value for anyone who writes or edits. It’s so good that I will leave you to it. Nothing I could say would improve this piece.

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There is an unflattering news clip making the rounds right now of B.C. Premier Christy Clarke’s new communications director. I am sure it is going to be included in every media training session for the next decade – it is a perfect example of what not to do. If you haven’t seen it, you can view it here.



I have an entire rant about how valuable journalists are to a free and just society and how I believe communicators and journalists actually work in partnership (we don’t always have to agree or even like each other, but we do have work together). The actions of this communicator go against everything I believe you should do in media relations. But that’s not what I am going to talk about today. Today, inspired by this video, I want to go back to some common courtesies of communication. The basics.



I am often amazed (and appalled) at the lack of courtesy and common decency that I see in the world. Seemingly small things like please and thank you. Holding a door so that the person behind you doesn’t get it slammed on them. Responding to an email or phone call in a timely fashion. Showing up on time to meetings and appointments… the list goes on.



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They say: “timing is everything.” It’s true. And perspective is right there beside it.



We have a fun, interesting looking clock in the AHA kitchen. I am sure it was inspired by the works of Salvador Dali. It is kind of melting and surreal, and when a person first sees it, they are unsure how to tell what time it is. It’s been hanging in the kitchen for about a year now. It seems perfectly normal to those of us who spend any time in the room.



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We have clients throughout North America and often I need to be in the AHA office for an early conference call. I tend to get here early anyway, so that I can review blog posts, articles, read newspapers, and briefly watch several news and morning shows. (Yes, I have a TV in my office!)



I love my time in the morning. With coffee in hand, I have the opportunity to learn something new everyday. The information and knowledge shared online allows me to put information into context, to see different perspectives, and to better understand how, when and why different tools and tactics could be used. I also see best and worst practices. There is a wealth of information available online and it’s current, innovative and of value.



We are big fans of Brian Solis. I came across this piece by him today and thought I would share it. It’s a worth a read.

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