Public Relations

At AHA, we spend a great deal of time working with clients to create interesting, informative and engaging content. It isn’t about what the client organization wants to say as much as it is about what their community or stakeholder group is interested in hearing, discussing, and learning.



For some organizations, this is a big paradigm shift. It can, in fact, be culture shifting. There is a perception with the fast-paced, 24/7 cycle, and user-generated content online, that organizations have lost control of their “message.” When in fact, the social media era (in my humble opinion) should be seen as providing the most opportunity to let your target market (and others you haven’t even considered) in on the conversation about your brand, organization, and product or services.



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I recently received an email from an organization in the communications field asking for my input. The email offered me the chance to win an iPod Shuffle. I found it surprising that an organization in this field would reach out to communicators and offer that as the prize. The communicators I know either have iPhones or smart phones that hold music or they already have a music player. And a Shuffle is pretty far down the food chain. An iPad would have been a better prize; only about half of the communicators I know have a tablet of some type.



It was clear to me that this organization either didn’t think about the audience for this request or didn’t care. Trying to better understand the “what’s in it for me,” I went through their request. (There always has to be something in it for the person you are asking to take action.) They wanted to know about social media and how it has impacted what I do, but nowhere did it say that it would share the results. An oversight perhaps… But then I realized I have received emails from this organization before – emails trying to sell me reports. I didn’t take the survey and I asked to be removed from their mailing list.



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I saw something on Facebook this morning that really made me sit back and think. I have quite a few “friendly acquaintances” on Facebook. For the purpose of this blog, I will call them “pals.” These are people I have met and like, but that I don’t connect with very much in the real world. Some I met through work, others from my personal life. Many of them I met while travelling.



I don’t hold the same political views as some of them. I have to admit, I have found some of the discussions and ideas put forward by a some of my “pals” a little worrisome. Especially when it comes to politics – specifically in the U.S. There are some very personal attacks on politicians happening these days – on both the Democratic and Republican sides. We’re seeing a little of it here in Canada but not to the degree that it happens in the U.S.



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