In today’s AHA Fast Take Friday, Ruth uses her training for the Vancouver Sun Run as an analogy for a communications outreach.
Please visit our blog to see the video.
Going the distance with your PR campaigns
The art and science of telling a great (corporate) story
Telling your organization’s story isn’t as easy as some would think, but it certainly isn’t hard. It does take some time and effort, but the results provide excellent return on investment.
The fact is, stories are being told about your organization all the time. Whether the stories are good or bad, they are being told by clients or customers, by service providers, employees and contractors (and their families and friends), by competitors, your board members, government officials and by the media.
When we start working with a client, we often do a little bit of research and find some of the stories that are being told about the organization… Please visit our blog to read the rest of the post.
Crisis communications – the prequel
This blog post isn’t about what to do should your organization be faced with an issue or a crisis. It is about what you can do today, proactively, even if there isn’t the slightest evidence that there might be a challenge in your future. (A word of warning: A small mistake by someone in your organization could get a lot of interest online and turn into a huge crisis. Don’t think a crisis would never happen to you. It can. And at some point, it likely will.)
Please visit our blog to read the rest of the post.
Image release form
I am on location at a video shoot for a client today and as I took the early ferry into Vancouver (a short 40-minute commute from my home on the Sunshine Coast), I heard a report on News 1130, a local radio station, that grabbed my attention.
It seems that a local politician used the images of two children in campaign brochures without getting permission from their parents. As a communicator, when I see issues like this, I wonder how it happened. In this day and age, taking photos of children without the written consent of their parent(s) or legal guardian(s) isn’t a smart move. Using those photos without written consent is a big deal.
Please visit our blog to read the rest of the post.
How to work with your agency
At AHA, we feel fortunate that we get to work with our clients. We have great clients and many of the people that we work with have been with AHA for a long time. Several have changed organizations and brought AHA to work with them in their new role.
At AHA, we are consistently focused on finding the best ways to work with our clients. What makes a client stand out is that they focus on finding the best way to work with us. Working in partnership means that we build a mutually beneficial, respectful relationship. We have a commitment to client service and to delivering excellence and results for our clients. We also expect our clients to have a commitment to us as an agency as well.
Here are some points on how to get the best from your agency:
Please visit our blog to read the rest of the post.