Communications





We’ve been having some interesting discussions in the AHA office. It’s time to review our case studies and do an update. We have had several projects recently that just cry out to be highlighted in a case study and I am looking forward to writing them. We have been chatting about whether or not to revise the format we use for case studies and discussing what the objective of a case study is, and several points have come up.



The objective of a case study is (or can be):

  • An example of the skill set and abilities of the agency (showcasing the approach and results) – used for business development.
  • An example of approach and results – used as a component of building a “business case” for other projects.
  • An opportunity to review the success/challenges of a project with some distance, clarity and context.
  • An opportunity to put a project into context – used for the client/agency relationship and for AHA crew members to see the big picture of what, why, when and how.
  • A part of the AHA legacy – used for internal purposes in the long term to review our professional path and agency evolution. Could also be used for an anniversary celebration for AHA.



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    [caption id="attachment_5159" align="alignright" width="300" caption="I am in red."][/caption]



    For many of us in Vancouver’s Lower Mainland, yesterday was an important day. It was the annual Sun Run, a 10K run through the beautiful streets of Vancouver. It was my first Sun Run and it was a very good personal experience. Interestingly enough, as I sat down with a cup of tea (and two extra-strength Advil) last night and reflected on it, I realized that there were some solid communications lessons in it as well.



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    Every once in a while, I come across an article or blog post that is so helpful it is almost unbelievable. The online world and social media have given us access to so much great information (and some not so great, so you have to be discerning).

    Every great writer I have worked with has realized the value of a great editor. Creating interesting, informative, relevant and engaging content takes both a writer and an editor. It’s a little bit like peanut butter cups… On their own, chocolate and peanut butter are really good; together – it’s a whole different level of delicious. The same goes for those making their living with words. Behind every great writer, there usually is a great editor.

    This blog post is of incredible value for anyone who writes or edits. It’s so good that I will leave you to it. Nothing I could say would improve this piece.

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