Experience What You Communicate from AHA Creative on Vimeo.
Hold on tight – today’s video is from the back of a camel in Egypt and it’s a bit of a bumpy ride!
Experience What You Communicate from AHA Creative on Vimeo.
Hold on tight – today’s video is from the back of a camel in Egypt and it’s a bit of a bumpy ride!
Twitter has solid value for some organizations. A challenge is understanding how to maximize that value. One of the ways to do that is through effective and ongoing measurement. How often are your tweets retweeted? How often do people click on the links in your tweets? And what does that mean for your organization, project or campaign?
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At our Vancouver PR agency (and in every city that AHA is in), content has always been important. The stories that we tell on behalf of our clients are at the heart of what we do – we share relevant, authentic and interesting information. We engage, connect and actively listen – not just to what we think will be said, but we pay attention to what is being said. That, however is a blog post for another day.
More and more we, at AHA, find ourselves working with clients to develop their stories, to help them to tell those stores and to distribute them using technology. (Understanding, of course, where the target community lives – either online or offline.) We also work to encourage and facilitate the conversation between our client’s organization and the stakeholder group.
Great content can be found in blogs, in infographics (the incredible charts and graphs that can now be created), in customer stories and testimonials, in podcasts and videocasts, in games and on mobile apps, on Facebook and Twitter, in stats, in produced video or audio programs, on websites, in speeches, in e-newsletters and even in songs.
It is important to understand the community or stakeholders that your organization wants to connect with and it is equally important to appreciate how they want to participate in the conversation.
AHA has a crew of exceptional communicators – talented writers and editors, producers and project managers. We are focused on creating engaging, authentic, relevant content for our clients. It has to fit in within the overall strategic objectives. It has to be current, smart and interesting – whether that means funny, informative or creative.
Content is important – and we know it.
Happy 2011. We are happy to be back at work here at our Vancouver PR agency. We loved the break, but we’re ready to get back to business and we think 2011 is going to be an exceptional year!
There was an excellent blog post on SEOmoz.org that created some discussion in the AHA office today. The post talks about the importance of looking at a range of social media networks and opportunities, and ensuring that you don’t get caught up in the “Facebook and Twitter are the only tools out there” attitude.
I am thrilled to announce that Laurie Hanley has joined the AHA Creative Strategies team.
It’s always exciting when we add a new crew member to AHA. As a virtual agency, we have some of the best and brightest on board with our Vancouver PR agency. They are contractors that we have had long–term relationships with, relationships that allow us to provide world-class excellence for our clients.
I have known Laurie for more than a decade. When I first met her, I was Director of Communications and Laurie was an acting student at Vancouver Film School. Laurie really stood out to me. She understood the value of publicity and reputation management for an actor and she understood the “business side” of the art of acting. We kept in touch over the years (thanks Facebook!) and when an opportunity came up, it was natural for AHA to see if Laurie wanted to work with us as a PR Coordinator.
Based in Halifax, Nova Scotia, Laurie is our early bird. She is four hours ahead of us and even when we’re in the office at the crack of dawn, she’s already been up and done lots!
Check out Laurie’s bio here. We’re excited at having Laurie as a part of our crew!