Vancouver PR Firm Archives - Page 12 of 13

Writing A Social Media Release

There is a great article on Inc.com that focuses on writing a social media release. It has some great points in it and it’s worth a read.

We don’t recommend social media releases for all clients or every project, but there are times when it provides added value. It’s important to think about a social media release strategically. Don’t let your excitement in doing something that has some “cool” elements push you to develop one when you don’t need to. And, on the other side, make sure you focus on the message that you want to put forward and don’t get caught up in the technology and what can be done. Do what should be done.

Being Proactive from AHA Creative on Vimeo.

In today’s video, Ruth talks about being proactive. It’s not just about pushing out information, it’s about participating.

Each month, one of the AHA Crew receives $20 and is asked to initiative a “Random Act of Kindness.” For December, we asked our Calgary PR Coordinator Kim Wong to do something nice for someone in the world. Kim took the assignment to heart – she tells us about what she did below.

On Friday, I was told that it was my turn to do a Random Act of Kindness on behalf of AHA. My first thought was how do I take the $20 given to me and turn it into more than $20? I remembered that the previous day I saw an advertisement at McDonald’s that if you buy a $10 gift card you also get a coupon for a free chicken wrap and drink. So I went to McDonald’s and purchased two gift cards and made a plan to give the gift cards and free coupons to some people in need.

Balance Is Important from AHA Creative on Vimeo.

In today’s video, Ruth talks about the importance of having balance in your communications initiatives. (And TRIES to balance a large bowl of water on her head…)

We are speaking to Flip about the editing glitches we’re experiencing with their software.

Dog Food Can Taste Great! from AHA Creative on Vimeo.

In today’s video, Ruth talks about the importance of looking at your communications efforts from a different angle. She attends a dog food dinner – for people – and shows just how important it is to look at things from a different angle.