Vancouver PR Agency

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Blogging has become a regular communications tool for organizations. One of the things that I have noticed is that when we work with the marketing department or agency of a client, there is a little bit of discussion over which area (communications or marketing) will develop and manage the campaign on Twitter and/or Facebook. There is never any discussion about the organization’s blog – it belongs firmly with the communications team.



Like any communications tool, blogging isn’t for everyone. It depends on the objectives, goals, overall strategy and, of course, the resources. It takes time and effort to produce a relevant, interesting and informative blog post on a regular basis.



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Today is American Thanksgiving and in honour of our U.S. family, friends and clients, I thought I would use football to make my points today. We have TV sets in our AHA office and usually they are tuned in to news channels; today they will be on football.



What we do as communicators can be compared to football. In the sport, there is an offence and defence; we have proactive and reactive. Each person on the football team plays a key role in their success. Some show their abilities on the field (the players), others in the background (the coaches, trainers, front office staff).



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