Experience What You Communicate from AHA Creative on Vimeo.
Hold on tight – today’s video is from the back of a camel in Egypt and it’s a bit of a bumpy ride!
Experience What You Communicate
Are You Making The Most Of Twitter?
Twitter has solid value for some organizations. A challenge is understanding how to maximize that value. One of the ways to do that is through effective and ongoing measurement. How often are your tweets retweeted? How often do people click on the links in your tweets? And what does that mean for your organization, project or campaign?
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Content, Content, Content
There is an interesting post on how B2B PR will fail in 2010 on Ragan.com. It’s worth a read for several reasons – not the least of which is the list it provides on what type of content will be important for us to do our work.
At our Vancouver PR agency (and in every city that AHA is in), content has always been important. The stories that we tell on behalf of our clients are at the heart of what we do – we share relevant, authentic and interesting information. We engage, connect and actively listen – not just to what we think will be said, but we pay attention to what is being said. That, however is a blog post for another day.
More and more we, at AHA, find ourselves working with clients to develop their stories, to help them to tell those stores and to distribute them using technology. (Understanding, of course, where the target community lives – either online or offline.) We also work to encourage and facilitate the conversation between our client’s organization and the stakeholder group.
Great content can be found in blogs, in infographics (the incredible charts and graphs that can now be created), in customer stories and testimonials, in podcasts and videocasts, in games and on mobile apps, on Facebook and Twitter, in stats, in produced video or audio programs, on websites, in speeches, in e-newsletters and even in songs.
It is important to understand the community or stakeholders that your organization wants to connect with and it is equally important to appreciate how they want to participate in the conversation.
AHA has a crew of exceptional communicators – talented writers and editors, producers and project managers. We are focused on creating engaging, authentic, relevant content for our clients. It has to fit in within the overall strategic objectives. It has to be current, smart and interesting – whether that means funny, informative or creative.
Content is important – and we know it.
How Social Media Will Change In 2011
There is an excellent blog post on Ragan.com that outlines how social media will change in 2011. Written by Ravit Lichtenberg, it outlines the idea that social media focus won’t be on technology, but will be on what it enables and jeopardizes. This is an interesting topic and one that we are set to discuss tomorrow afternoon in the AHA office.
Check out the blog post on how social media will change in 2011. It’s worth a read.
Social Media Networks & Opportunities
Happy 2011. We are happy to be back at work here at our Vancouver PR agency. We loved the break, but we’re ready to get back to business and we think 2011 is going to be an exceptional year!
There was an excellent blog post on SEOmoz.org that created some discussion in the AHA office today. The post talks about the importance of looking at a range of social media networks and opportunities, and ensuring that you don’t get caught up in the “Facebook and Twitter are the only tools out there” attitude.