Each month, one of the AHA Crew receives $20 and is asked to initiative a “Random Act of Kindness.” For December, we asked our Calgary PR Coordinator Kim Wong to do something nice for someone in the world. Kim took the assignment to heart – she tells us about what she did below.
On Friday, I was told that it was my turn to do a Random Act of Kindness on behalf of AHA. My first thought was how do I take the $20 given to me and turn it into more than $20? I remembered that the previous day I saw an advertisement at McDonald’s that if you buy a $10 gift card you also get a coupon for a free chicken wrap and drink. So I went to McDonald’s and purchased two gift cards and made a plan to give the gift cards and free coupons to some people in need.
It’s that time again – the “Best of…” lists are starting to come out. Amy Vernon reviews the best social media marketing campaigns of the year at Imediaconnection.com.
Wondering why I am showing you marketing campaigns and not PR campaigns? The fact is, marketing and PR are both parts of a campaign these days. Social media has changed the days where the ad team would do one thing, the marketing group another and PR would just try to use what they did to generate some editorial and word of mouth.
At our Vancouver PR agency, we look at potential from a range of perspectives. We work with several smart ad and marketing agencies as a part of the team to develop cohesive campaigns. It’s the way things are done now.
I think Amy hit the nail on the head with her choice of campaigns. I would love to hear what you think.
While AHA is a Canadian communications agency, we have clients, friends and family in the U.S. On this day of American Thanksgiving – inspired by a Crenshaw Communications blog post “Things We’re Thankful For As PR Professionals” – we have created our own list of thankfuls. You should read Crenshaw’s post, it’s very good and we are thankful for many of the items on their list too.
Like the team at Crenshaw, we decided to write about some of the little things we’re grateful for, the big things like our health, family and friends are written in our hearts.
Some of the things that AHA Creative Strategies Is Thankful For…
Deadlines. Without them nothing would ever get finished.
Clients who understand that without their input, we can’t meet our deadlines.
The AHA espresso machine and a never ending supply of caffeine.
The shift in perception that a small Vancouver PR agency (that’s AHA) can deliver world-class excellence throughout Canada.
The shift in perception that a small Vancouver PR agency (that’s AHA) can provide U.S. clients with world-class service.
The shift in perception that now allows a range of clients to see the value in a virtual agency (that’s AHA).
Our AHA Crew in Gibsons, Vancouver, Calgary, Peterborough, Toronto, and Halifax, NS. They deliver that world-class excellence we mentioned above – every time.
The fact that the partners will get up at 2 a.m. to work on urgent client issues or crises. (We need to live on East Coast time zones.)
Social media – it has re-energized the industry, AHA and our clients!
Our dog-friendly office.
The Naked Cowboy, AHA’s recreation room – a two-car garage turned into part Texas honky tonk and part beach bar. (The name was inspired by New York’s PR wonder – The Naked Cowboy.)
Our client partners. Not only are we proud to work with them, there isn’t one of them that we wouldn’t invite over to The Naked Cowboy to hang out with after hours. That says something.
Each month, one of the AHA Crew receives $20 and is asked to initiative a “Random Act of Kindness.” For December, we asked our Calgary PR Coordinator Kim Wong to do something nice for someone in the world. Kim took the assignment to heart – she tells us about what she did below.