We have regular production meetings at AHA and during today’s briefing, it hit me that public relations is a different profession today than it was even a year ago. Technology, specifically online technology, has changed how we do our job.
At AHA, we have always approached the publicity and media relations component of what we do much as a media outlet would. We have regular story meetings, we hold our ideas up to scrutiny and we review each pitch through the eyes of the specific journalist and media outlet that we are approaching. We have a focus on acting (as much as possible) like a newsroom would when it comes to clearly identifying the news value and the heart of the story before we take it to media.