Public Relations

There is a very interesting piece by Grant Cardone on the Huffington Post. It has a compelling title: Do PR Firms Make Sense Anymore?

According to the article, Mr. Cardone has had some disappointing results using PR agencies over the years. Not knowing the background of what the objectives and goals were, what the strategy was or how the agencies approached the work, I don’t have the information to comment on that component of his article. But it is never a pleasant experience for anyone when you don’t achieve success.

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…Participating in social media is a great thing for some organizations. However, if your website is out-of-date, stagnant and doesn’t engage the community you want to connect with—social media might not be of much support to your efforts. There are many organizations that jump on the social media bandwagon before they make sure that the foundation of their online outreach—their website—works.

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t AHA, we take pitching seriously and go through the AHA Pitch Process to develop a pitch. That means that the pitch has to be short, catch the attention of the journalist quickly and keep it, and provide relevant facts, stats and other information that showcases the news value. We pitch it to each other on paper, in person and on the telephone before any pitch leaves the office. We role-play as PR media relations and reporter, asking the tough questions that a reporter would ask.

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Integrating social media into your communication efforts doesn’t stop when you write a strategic plan. It is an ongoing and evolving effort. We have recently had some interesting conversations with a client that we work with on a project basis. This client is someone that we have a huge amount of respect for and we want to see him succeed. His company is young and growing and he has a strong philanthropic focus. He came to us to help him build a strategic plan that included social media.

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In my role at AHA, I attend conferences, I take online courses, I read blogs and online media, and follow social media and PR visionaries on Twitter and on other social networking sites. I am always learning.

A few years ago, I went through a stage where I felt I had to know all of the social media, social networking, and online tools and technologies to do my job. It became overwhelming and I realized that I started to view each new things as “it.” The old adage that if your only tool is a hammer, you treat everything as if it were a nail is accurate. I think it is important to first understand what the objectives and goals of a plan, initiative, project or campaign are before you decide what tools or tactics you will use.

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