Interesting





There are many ways to communicate these days – Facebook, Twitter, LinkedIn, texts, email, Instagram, Pinterest, Tumblr… the list goes on and on. But it’s important to understand the protocol, uses and the impact these mediums can have if they are used in an inappropriate or ineffective manner.



Specific tools are good for certain messages. An “I’m at the coffee shop. Where R U?” is a good use of a text. However, texting to inform someone that a meeting has been cancelled, that you are home sick and won’t be into the office, or that you quit is not a good use of this medium. I have seen people share information such as “Grandmother is in the hospital, not expected to make it – please send prayers” – which, while that’s not a place I would share this kind of news, might not be so bad for that person (they are asking for support from their community, after all), except that they had not yet informed all family members of what was going on.



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[caption id="attachment_5159" align="alignright" width="300" caption="I am in red."][/caption]



For many of us in Vancouver’s Lower Mainland, yesterday was an important day. It was the annual Sun Run, a 10K run through the beautiful streets of Vancouver. It was my first Sun Run and it was a very good personal experience. Interestingly enough, as I sat down with a cup of tea (and two extra-strength Advil) last night and reflected on it, I realized that there were some solid communications lessons in it as well.



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It’s been a busy few weeks here at AHA. It has been challenging to keep up with the blog posts and Fast Take Fridays. While that’s a little frustrating, I also believe that it keeps things “real” in our office and with our clients.

If you have committed to a channel of communication, it is important not to let it slide too far out of the schedule. There’s no point in writing a quick blog post just to have something to upload. No matter how busy you are, the information you share needs to provide your readers/viewers with something they can use – an effective tip, an interesting article, a new way of looking at something, etc.

Here are some ways to work around a particularly busy timeframe that keeps your readers/viewers engaged and provides value.

  • When you are in a slower period, write a few blog posts that you can save and upload when you are too busy to write.
  • While your audience will read your blog post or view your video because they are interested in what you have to say, there is nothing wrong with sharing a blog post or article that you have read and find of value. It is always good to include your opinion in the post before you link to it.
  • Guest bloggers are another way to share relevant information. Having guest bloggers, that are of interest to your readers, lined up can help you get through the busy times.

One of the key points to remember is that the length of the blog post or video doesn’t necessarily reflect how good it is. Sometimes a short post – two to four sentences or a 30 second video clip – can provide an important point or “how to.” Longer doesn’t necessarily mean better.

Do you have any tips or hints on creating great content during busy periods? We’d love to hear what you do.

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Every once in a while, I come across an article or blog post that is so helpful it is almost unbelievable. The online world and social media have given us access to so much great information (and some not so great, so you have to be discerning).

Every great writer I have worked with has realized the value of a great editor. Creating interesting, informative, relevant and engaging content takes both a writer and an editor. It’s a little bit like peanut butter cups… On their own, chocolate and peanut butter are really good; together – it’s a whole different level of delicious. The same goes for those making their living with words. Behind every great writer, there usually is a great editor.

This blog post is of incredible value for anyone who writes or edits. It’s so good that I will leave you to it. Nothing I could say would improve this piece.

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