Online Communications

The econsultancy blog has a great post on social interaction measurements. It’s worth a read.

Katie Paine also has another post worth reading (she has a lot of posts worth reading). Here, she talks about problems in calculating the value of PR, based on what the equivalent ad space would cost. Measuring that way is so out-of-date, it always surprises me that it is still used. PR is about relationships, educating people about an issue or cause and helping to inform opinion. Comparing it to what an ad would cost is of no benefit.

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Measurement has always been a challenge in the world of PR. Back in the day, it was all about newspaper and magazine “clips” and the quantity. And a lot of PR professionals were forced to use clips to show success because that was the standard. At AHA, we have always approached measurement a little differently, and have been fortunate enough to have clients who listened to our rationale for why we did it our way.

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It’s the first Monday back after the holiday season. We’ve opened presents, visited friends and family, ate and drank, and ushered in not just a new year, but also a new decade. Welcome 2010!

We have seen many changes in the areas of public relations and communications over the past decade. For one, social media has changed how we do our jobs. It will be interesting to see what this year brings.

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Who could resist that headline? I just read an interesting blog post on Mashable by Patrick Moran entitled: 5 Tips To Grow Your Business in 2010. Although Moran approaches it from a marketing perspective, this piece has great value for communicators as well.

The popularity of video is growing rapidly. In the past in Canada, video new releases (VNR) haven’t been widely used. That’s changing, I believe. In the United States, VNRs are used extensively. CNN even has a distribution service (CNN Newsource) where an organization pays to have its VNR distributed.

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