It’s amazing what a hot video on YouTube will do to get a big company to pay attention to a consumer. According to a report in the travel section of the Los Angeles Times, United Airlines has opened a conversation with Dave Carroll – the musician who had his guitar damaged on one of their flights.

Good for you, United. Reaching out and making it right is always a good business decision.

…And for the record, I forwarded this link on to my client as well.