It might seem archaic to those of us living in a social media world, but not everyone sees the benefit or value. We often hear from communications professionals that they want to incorporate social media into their overall communications strategy, but they can’t get buy in from their senior executive team. It’s not as unusual an occurrence as you might think. And if it’s happening to you – you aren’t alone.
When we work with clients that have this challenge, we focus on what the senior team needs to hear. While every team has its own idiosyncrasies, there are some key points that work for most.
Show the business case for social media use.
Depending on the industry, this can mean anything from explaining what it could mean for sales and customer service to providing the rationale on how participating in the social media world is a component of reputation management. A well-thought-out, concise business case can put the use of social media into perspective.
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