We are a courteous bunch at the AHA office. “Please,” “thank you,” “if you don’t mind…” those are regular (and appreciated) phrases at our Vancouver PR agency. In everything we do in our personal and professional lives, there is basic etiquette. Then there are ground rules specific to different areas that we practice – social media is one of those areas. It is important to know what is expected of you if you are going to participate in this area.
Social media has its own etiquette and it is important to know what that means prior to participation. We always recommend that our clients spend time online checking things out before jumping in and becoming actively involved. It is important to take the time to understand the culture and the specific environment that is relevant to the organization and its stakeholders.
Chris Brogan recently put up a great blog post on this topic. It lays out what to do and, as importantly, what not to do very clearly. It’s definitely worth a read.
Yesterday morning I found myself sitting in the Vancouver Airport, getting ready to fly to Cabo San Lucas. Paul and I are working here this week (and, hopefully, getting some sun and fun in too!). I realized that I didn’t have a “work” related book to read on the plane. I quickly opened my iPad and did a quick search for books I have been meaning to read, but haven’t got around to yet. Brian Solis’ book Engage has been at the top of my list for a while, so I downloaded that to my iPad and read it on the plane.
I am a big fan of Brian’s. If you are a communicator that wants to take your social media to that next level, I strongly suggest following Brian’s blog and connecting with him on Twitter and Facebook.
I also highly recommend Engage. It shows you how to move forward in social media for your organization without overwhelming you or making you feel like you are so far behind that it’s too late. It’s a great book.
When Paul and Ruth suggested I become part of the “Random Act of Kindness” movement for AHA Creative Strategies, I immediately called a family meeting and explained the premise to my husband and two children. “We have $20 to do something kind right here in Peterborough. What do you think we should do?”
We talked about the amazing men who drive the recycling truck, and about the always-friendly crossing guard. They had been kind to us – they were deserving of some kindness back.
And then we thought of something.
There’s been an ad on our local TV station recently, a fundraiser for the YWCA’s Crossroads Shelter for abused women and children. A child’s voice sings, “Sunday, Monday, Tuesday, Wednesday, Thursday…” while a voiceover makes the chilling statement that there are three calls every day about domestic violence in our small town. Three calls a day? 1,000 a year? How was this even possible?
Our decision was made. We all liked the idea of brightening the day for scared, but courageous women and their families at the shelter, who were taking their first steps towards a better life.*
The YWCA loved the idea, when we contacted them. We suggested flowers for the women, or perhaps toys for the children – but the YWCA opted instead for the Universal Canadian Symbol of Good Will: Tim’s gift cards.
Personal delivery to the shelter itself was out of the question, as security there is very tight. The shelter houses almost 300 women and children each year, and is only effective as long as it’s safe. As one former resident put it: “I’ve got a great job and my kids are all doing really well. But even now, so many years later … I wake up from the fear, from that horrible icy terror that makes my heart beat so fast I think it’s going to burst… You know what calms me down? The memory of my counsellor at Crossroads telling me… we’d all be all right—because we were finally in a safe place.”
So, instead, we delivered 10 identical $2 gift cards, each in a cheery gift envelope, to our contact person at the YWCA office. She assured us the cards would go straight to the shelter, and she thanked us with a warm smile.
I still feel the warmth in that smile, and in fact, I feel that really I should thank her. She gave me the opportunity to feel just a little better about being human.
P.S. There’s something I noticed about this Random Act of Kindness thing. All the kind thoughts or feelings in the world mean exactly nothing, without the actual ACT.
* A plaque on the living room of the YWCA Crossroads Shelter in Peterborough, says: “This space is dedicated to those courageous women who take bold steps toward a safer course, and to all those who help them find their way.” – Anonymous Supporter
Valerie Lapp is one of the AHA Crew based out of Peterborough, Ontario. Check her out her bio here.
There has been a great deal of discussion regarding a Pew Internet Study that says that young people are moving away from blogging and are more focused on using Facebook and Twitter.
We have had an interesting discussion on this study and the response it has received here in our Vancouver PR agency. While the report itself does show that young people prefer the fast, short updates provided by Facebook and Twitter – it appears to me that we are missing some context here. While Facebook and Twitter provide an opportunity for quick updates and fast outreach, often the updates link to an article, photos or a blog that goes deeper into the topic or idea.
Getting copy, videos, images, etc. through the approval process is a challenge that every communicator I know has faced. It’s not always easy to get through the approval process, whether you are in-house, at an agency or a freelancer. Quite often, it isn’t about how good the copy is, it’s about the culture of the organization and, at the core of it, about the person who has the power to approve.
Quite often, people don’t understand what the review process is supposed to achieve. From a communicator’s perspective, it’s usually about ensuring that the piece is accurate and authentic. We write for a living and have checks and balances in place (thank goodness for copyeditors and proofreaders!) to make sure the piece is professional, easy to read and clear.
