November 2011





I am on location at a video shoot for a client today and as I took the early ferry into Vancouver (a short 40-minute commute from my home on the Sunshine Coast), I heard a report on News 1130, a local radio station, that grabbed my attention.



It seems that a local politician used the images of two children in campaign brochures without getting permission from their parents. As a communicator, when I see issues like this, I wonder how it happened. In this day and age, taking photos of children without the written consent of their parent(s) or legal guardian(s) isn’t a smart move. Using those photos without written consent is a big deal.


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At AHA, we feel fortunate that we get to work with our clients. We have great clients and many of the people that we work with have been with AHA for a long time. Several have changed organizations and brought AHA to work with them in their new role.



At AHA, we are consistently focused on finding the best ways to work with our clients. What makes a client stand out is that they focus on finding the best way to work with us. Working in partnership means that we build a mutually beneficial, respectful relationship. We have a commitment to client service and to delivering excellence and results for our clients. We also expect our clients to have a commitment to us as an agency as well.



Here are some points on how to get the best from your agency:



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Developing good content is crucial to your organization. Your stakeholders are interested in your organization (if they aren’t, there is a problem) and it is important to build on that interest. Your website, blog and social media networking sites are opportunities to provide information and news, to authentically tell your story and, done well, to have people who think it is interesting share it with their friends and colleagues.



Good content helps with search engine optimization (SEO), it helps to build community and it allows you to reach out and share stories with your stakeholder group.



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At AHA, we spend a great deal of time working with clients to create interesting, informative and engaging content. It isn’t about what the client organization wants to say as much as it is about what their community or stakeholder group is interested in hearing, discussing, and learning.



For some organizations, this is a big paradigm shift. It can, in fact, be culture shifting. There is a perception with the fast-paced, 24/7 cycle, and user-generated content online, that organizations have lost control of their “message.” When in fact, the social media era (in my humble opinion) should be seen as providing the most opportunity to let your target market (and others you haven’t even considered) in on the conversation about your brand, organization, and product or services.



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