I have to admit, when Twitter first launched several years ago, I wasn’t sure whether it would have a business purpose. Now, however, I clearly see the value for some organizations – notice I say some, not all.
Are you struggling with the value of Twitter? There is a great post on Ragan.com that outlines the value and showcases a Twittermentary (Twitter documentary). If you are still wondering whether Twitter would be a worthwhile tool for your organization, this post and the Twittermentary are worth your time.
I have to admit that all the years (too many to mention) that I spent at Maclean’s had a huge impact on me. I believe that telling the story of an organization, an industry or an event is a smart way to engage your community. I also believe that it has to be authentic, relevant and truthful. It can’t be a puff piece that either ignores or dismisses challenges, issues or the “other side of the coin.” (Again – thanks Maclean’s!) People are smart, they know when they aren’t being told the truth, they realize when you are trying to “sell” them on something (as opposed to providing information about a product, service, idea or organization that may be of value to them).
At our Vancouver PR agency, we use a range of mediums to tell the stories of our clients, such as: news briefs, news releases, articles, short videos for online use, guerrilla videos, video diaries, video news releases – and in some cases even longer documentary type videos, and Q&As (often paired with video interviews). We also use photos and other visuals to tell a story. And we share them; sometimes with traditional media, sometimes with bloggers, on social media networks, at events, workshops and other meeting venues, and of course, internally.
For Immediate Release Vancouver, B.C. – The creative juices are mixing it up again at Happy Planet, Canada’s pioneer in everything drinkable. They have come up with a new, delicious, healthy, and protein-packed chocolate and banana shake that is the source of eight essential nutrients. Happy Planet’s new Protein Shake can aid muscle growth and recovery after a workout and is a healthy between-meal boost for people on the go.
The Protein Shake comes in a 946 ml fully recyclable bottle combining the antioxidant power of cocoa and the health benefits of organic bananas. With an irresistibly smooth chocolate banana taste, Happy Planet’s Protein Shake is supercharged with 37 grams of non-GMO soy protein from organic whole beans. High in iron, it is a source of energy, vitamin D, potassium and is vegetarian and vegan friendly.
The fresh ingredients in the delicious protein shake were chosen for their exceptional nutritional value. Soybeans are an exceptionally rich source of nutrients that are essential to the human diet. Cacao has been found to be higher in antioxidant power than red wine, green tea and most fruits and berries. Bananas are rich in vitamin B6 and are a good source of fibre, vitamin C, magnesium and potassium. (Potassium helps muscles contract and reduces cramping during exercise.)
Like all Happy Planet products, the Happy Planet Protein Shake contains no preservatives, artificial ingredients, colourings or artificial flavours. The suggested retail price for the 946 ml beverage is $4.99.
The Happy Planet Protein Shake is now available in Vancouver, Toronto and Calgary in the refrigerated juice section of many community grocery stores (Whole Foods Market, Capers Community Market, Choices Market, Planet Organic Markets and more) and is coming soon to major grocery retailers such as Canada Safeway, Thirfty Foods, Overwaitea Foods, etc.
Happy Planet Foods, Inc. (www.happyplanet.com) is Canada’s leading natural and organic food and beverage company. Since squeezing the first apples in 1994 in Vancouver, B.C., today the company sells premium organic and all natural juices, smoothies, soups and sauces, as well as health shots across Canada. All Happy Planet products come from 100% natural ingredients from the best sources on the planet and are made without preservatives, artificial ingredients or colourings.
-END-
For more information please contact Paul Holman of AHA Creative Strategies at paul@ahacreative.com or 604-303-1052.
As many regular AHA blog readers know, we are big fans of Brian Solis. He is a smart guy who “gets” social media and is able to explain it in a straightforward manner in a business context. If you haven’t discovered Brian, read his book Engage or keep up with his blog. The information he shares is valuable and there are few people in the social media world, in my opinion, who can clearly explain the how to of both strategy and execution – and the why behind it. He is a thought leader and he happens to have the ability to inspire and move you to action.
Brian recently wrote 14 Best Practices for Long-Term Social Media Success, which appeared on Mashable. It is well worth a read. The 14 best practices put forward in this piece are gold; they are points that we drive home over and over again with clients. If you want to engage in social media for the long-term and create positive relationships with your community – read this blog post.
