As many regular AHA blog readers know, we are big fans of Brian Solis. He is a smart guy who “gets” social media and is able to explain it in a straightforward manner in a business context. If you haven’t discovered Brian, read his book Engage. The information he shares is valuable and there are few people in the social media world, in my opinion, who can clearly explain the how to of both strategy and execution – and the why behind it. He is a thought leader and he happens to have the ability to inspire and move you to action.

Brian recently wrote 14 Best Practices for Long-Term Social Media Success, which appeared on Mashable. It is well worth a read. The 14 best practices put forward in this piece are gold; they are points that we drive home over and over again with clients. If you want to engage in social media for the long-term and create positive relationships with your community – read this blog post.