There doesn’t seem to be an end in sight for candy maker Nestle. I just checked their Facebook page and the negative comments are still being posted on a regular basis. I also checked out their Twitter accounts (@nestle and @nestlecsv – which stands for creating shared value. While there are plenty of comments to and at Nestle on Twitter, they aren’t tweeting much.
Being attacked publicly is one of the main concerns that we hear when we speak with new clients about the potential of using social media as a part of their communications efforts. This is a valid concern and one that needs to be addressed, especially for those organizations that have outspoken critics—critics that understand and use social media and other PR tactics.
The challenge that Nestlé is facing is in the use of palm oil in their products.
You only have to read a few comments on its Facebook page to see that people are angry with Nestlé and while the challenge began with a video about Kit Kat put out by Greenpeace, it escalated into something that has now taken on a life of its own.
I came across an interesting site that may help those starting out in social media to develop a social media policy for your organization. You can check it out here.
The site is free and asks a series of questions in order to provide a reasonably customized social media policy that fits your organization’s culture and needs. I went through the process to see how it worked and below you can see the results for AHA Creative Strategies.
Last week, I spoke to a group that consisted of members from several different groups, boards and associations. They are all a part of a large—and important—industry. It was a very interesting presentation. (In the interest of client confidentiality, I am not going to identify the group I spoke with.)
When I present to a group, one of the first questions that I ask is if anyone is tweeting. Not one person in this group raised their hand. It was the first time in more than 18 months that I was in a room that did not have at least 25% of the audience sharing information from my presentation on Twitter. It is amazing how much the world has changed. These days, I am really surprised when people aren’t on Twitter during a speech, keynote or workshop.
In a random act of humour, Conan O’Brien decided to follow one of the half a million people that follow him on Twitter. The Chicago Tribune outlines the story very well.
Turns out, the person Conan choose to follow is Sarah Killen (@LovelyButton). She is in her late teens and is from Michigan. And about 15,000 of Conan’s followers began to follow Sarah.