April 2010

We don’t normally discuss client work here on the blog, but this week has been so incredible, we thought we would share a little about what has been happening at AHA.

Working with our client, Tourism New Zealand (TNZ), we had two high profile projects that certainly had our office hopping this week. Our phones were ringing, emails arriving, and requests were coming in nonstop.

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MTourism NZEDIA RELEASE – April 29, 2010

Follow in Tyra’s Footsteps with $1,198* Flights and Insider Travel Tips to New Zealand

VANCOUVER, B.C. – Fans of the hit series “America’s Next Top Model” can have their own model experience in New Zealand, following the show’s trip to the breathtaking island nation.  Tourism New Zealand and Air New Zealand have announced a special offer for fans who find the backdrop just as stunning as the models featured in three episodes aired April 28, May 5 and May 12 at 8 p.m. ET on /A\.

“I chose New Zealand as a ‘Top Model’ location because it is a place that a lot of Americans, particularly young Americans, think of as a fantasy destination,” said Tyra Banks, the host and series creator.  “I was very impressed to learn that New Zealand is such a fashion forward country. The models and I loved exploring the hip boutiques and cool restaurants.”

“People hear ‘New Zealand’ and they think of great outdoor experiences and beautiful landscapes,” says Tourism New Zealand Chief Executive Kevin Bowler. “’America’s Next Top Model’ will show the stylish side of the world’s youngest country, where local designers like Karen Walker and Zambesi, and events like New Zealand Fashion Week and World of Wearable Art are pushing the boundaries of the industry.”

Air New Zealand offers a $1,198* (CAD) roundtrip airfare from Vancouver to Auckland, New Zealand. Passengers must book by May 5, 2010, for travel July 24 – September 21, 2010.

Fans can view an exclusive video interview with Tyra, as well as the first in a video series of insider travel tips based on shoot locations on the 100% Pure New Zealand Youtube channel.

America’s Next Top Model can be seen in Canada, Wednesdays at 8 p.m. ET on /A\.

*Price per person round trip is for purchase on http://www.airnewzealand.ca/. Price excludes fuel surcharge, government fees and taxes of approximately $360 CAD depending on routing, which encompasses the Passenger Facility Charge of $4.50 and the September 11 Security Fee of $2.50 USD per person per enplanement in the USA to a maximum of $10.00 USD. Taxes are subject to currency fluctuations. Restrictions and conditions apply. Fare is subject to change. Check http://www.airnewzealand.ca/ for complete terms and conditions.

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For information about New Zealand’s extensive vacation options, log onto the 100% Pure New Zealand website at http://www.newzealand.com/.  For other media information, log on to http://www.media.newzealand.com/.  For high-resolution images, visit http://www.images.newzealand.com/.  For year-round travel deals to New Zealand, visit: http://www.newzealand.com/travel/getting-to-around-nz/getting-to-nz/travel-deals/canada/.

Air New Zealand offers more direct flights to the South Pacific than any other airline, including non-stop flights from Vancouver, San Francisco, Los Angeles, and Honolulu to New Zealand, as well as Los Angeles non-stop to the Cook Islands and Samoa. Other popular destinations include Australia, China, Japan and Tonga. Consistently rated among the world’s best international airlines, Air New Zealand was recently named ‘Airline of the Year’ by Air Transport Magazine. Other accolades include “Best Business Class to Australia, New Zealand and South Pacific” for the third straight year by Business Traveler Magazine (USA) “Best Transpacific Airline” at the 26th Airline Industry Awards, and “Best Passenger Service” award by Air Transport World magazine. United Mileage Plus, US Airways Dividend Miles and Air Canada’s Aeroplan members earn and redeem mileage on select flights. Flight and vacation essentials can be booked on AirNewZealand.com or by calling 1-800-663-5494 in Canada. Air New Zealand is a member of the Star Alliance network.

AMERICA’S NEXT TOP MODEL is produced by 10 by 10 Entertainment, in association with Bankable Productions. Tyra Banks is the creator and executive producer along with Ken Mok (“Making the Band”) and Daniel Soiseth (“Hell’s Kitchen”).

Contact Ruth Atherley
AHA Creative Strategies Inc.
For Tourism New Zealand
Ph: (604) 303-1052
E: ruth@ahacreative.com

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We recently had a U.S. client visit us in Vancouver for planning meetings and media updates. At AHA, we’re very fortunate that we have clients in the U.S. and Canada – on both the east and west coasts. That AHA is based in Vancouver – with our head office in Gibsons (a short 40-minute ferry ride from Vancouver) isn’t an issue with our clients or with media. We communicate on a regular basis by telephone, email, and online chat. The world has evolved enough that where we are based isn’t relevant, the work we do is.

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For Immediate Release  – April 23, 2010Rhino Marketing Logo

Vancouver, B.C. – Rhino Marketing Inc., one of North America’s leading online marketing agencies, announced today that throughout the Stanley Cup Playoffs and moving forward, hockey great Ryan Walter will provide a regular guest blog post on Rhino.ca. Well-known for his hockey career, which lasted 15 seasons, Walter spent his final two years on the ice playing for the Vancouver Canucks. He is now an assistant coach for the organization. Walter is also an inspiring motivational speaker and interactive leadership coach, translating his personal experience into practical applications that help build and develop leaders and teams.

These blog posts, which, until now, have only been available by subscription through Walter’s online leadership program, will emphasize performance, leadership, team enhancement and personal empowerment. He will offer practical applications that are easily understood. His blogging style leads from humourous dressing room banter to direct action as he charts a winning course for high performance, leadership and team achievement.

As a partner of the Vancouver Canucks, Rhino is the presenting sponsor of The Playoff Show on Canucks.com and has a strong rink and video board presence within General Motors Place during the 2010 Stanley Cup Playoffs. The Playoff Show, which airs live at 2 p.m. each day following a Canucks playoff game, highlights leadership throughout the Canucks organization and analysis of the postseason. As a leader in online and Internet marketing, this theme creates a strong connection for Rhino Marketing. In support of this sponsorship, Rhino Marketing launched a special playoff webpage (http://www.rhino.ca/canucks-playoffs-2010/) that showcases a new blog, written by Doug Morneau with guest blogger Walter.

Rhino Marketing has offices in Port Coquitlam and Vancouver, and recently opened a new office in Los Angeles, California. The L.A. office allows Rhino to further facilitate business development in the United States with a focus on the banking industry, as well as improve service to existing U.S. clients.

Founded in 1997, Rhino Marketing Inc. is a leading Internet marketing services agency. With offices in Canada and the United States, Rhino Marketing Inc. offers clients a single source for the design, execution and ongoing advancement of Internet marketing initiatives. The Rhino Marketing team operates at the intersection of traditional strategy-based marketing and the rapidly evolving digital world of e-marketing, providing clients with a strategic, integrated approach that creates strong results. An active member of its community, Rhino Marketing is involved in a range of charitable and philanthropic organizations, events and initiatives. As Rhino grows and expands as a company, so does their commitment to making the world a better place, locally and globally. For more information, please visit www.rhino.ca.

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For more information or an interview with Doug Morneau, please contact Paul Holman at paul@ahacreative.com or at 604.303.1052.

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We hear it from clients, colleagues and friends all the time. Keeping up with what is going on in social media is overwhelming. Just recently, Facebook rolled out community pages and began to group people based on likes. They have also stopped supporting Facebook Lite, which appeared to be a Twitter-like approach to Facebook. Ning has announced that it will eliminate the free component of its service…and the list goes on and on. How can anyone keep up not only with the changes, but what they mean to your organization?

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