Vancouver PR Agency





I have seen a couple of incidents of criticism that were wrapped in the concept of  “feedback” that are still wrinkling me. Given that as communicators, most of what we do is put out for review and input, I think that there might be some value in my little rant about what is and isn’t constructive criticism.



I have a friend that is currently working on a volunteer project. She is putting in many, many hours as a volunteer to help our former high school celebrate its 100-year anniversary. The small group of volunteers producing this event have done a spectacular job and should be applauded.



In a short time frame, they have reached out and found many grads and engaged us in the celebrations. They are producing a video that showcases some grads doing interesting things in the world. They somehow got funding from a former student, now a successful businessperson, to pay for ads in a large daily newspaper to promote the anniversary celebrations. There are active Facebook events, which include a pub night, a gala and many other activities.



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It’s been a busy few weeks here at AHA. It has been challenging to keep up with the blog posts and Fast Take Fridays. While that’s a little frustrating, I also believe that it keeps things “real” in our office and with our clients.

If you have committed to a channel of communication, it is important not to let it slide too far out of the schedule. There’s no point in writing a quick blog post just to have something to upload. No matter how busy you are, the information you share needs to provide your readers/viewers with something they can use – an effective tip, an interesting article, a new way of looking at something, etc.

Here are some ways to work around a particularly busy timeframe that keeps your readers/viewers engaged and provides value.

  • When you are in a slower period, write a few blog posts that you can save and upload when you are too busy to write.
  • While your audience will read your blog post or view your video because they are interested in what you have to say, there is nothing wrong with sharing a blog post or article that you have read and find of value. It is always good to include your opinion in the post before you link to it.
  • Guest bloggers are another way to share relevant information. Having guest bloggers, that are of interest to your readers, lined up can help you get through the busy times.

One of the key points to remember is that the length of the blog post or video doesn’t necessarily reflect how good it is. Sometimes a short post – two to four sentences or a 30 second video clip – can provide an important point or “how to.” Longer doesn’t necessarily mean better.

Do you have any tips or hints on creating great content during busy periods? We’d love to hear what you do.

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Every once in a while, I come across an article or blog post that is so helpful it is almost unbelievable. The online world and social media have given us access to so much great information (and some not so great, so you have to be discerning).

Every great writer I have worked with has realized the value of a great editor. Creating interesting, informative, relevant and engaging content takes both a writer and an editor. It’s a little bit like peanut butter cups… On their own, chocolate and peanut butter are really good; together – it’s a whole different level of delicious. The same goes for those making their living with words. Behind every great writer, there usually is a great editor.

This blog post is of incredible value for anyone who writes or edits. It’s so good that I will leave you to it. Nothing I could say would improve this piece.

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