Today is American Thanksgiving and in honour of our U.S. family, friends and clients, I thought I would use football to make my points today. We have TV sets in our AHA office and usually they are tuned in to news channels; today they will be on football.

What we do as communicators can be compared to football. In the sport, there is an offence and defence; we have proactive and reactive. Each person on the football team plays a key role in their success. Some show their abilities on the field (the players), others in the background (the coaches, trainers, front office staff).

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