I just read a piece on Ragan.com that I just have to share. It talks about what not to do when pitching journalists. It always amazes me when I see such common sense criteria put forward. It feels like as communicators—especially as media relations professionals—not doing these things should be pretty much standard in our roles. You should read this and if you are doing any of these things—stop immediately (and call me!).

One of the challenges our industry faces is that we aren’t taken seriously or we aren’t trusted by reporters. I can’t tell you how much I dislike the word “spin” when it is used in context of what we do as communicators. It’s a nasty, dirty word as far as I am concerned. As many regular readers of this blog know, I spent a great deal of my career working at Maclean’s. I worked with some of the best journalists in the country and I had the opportunity to learn a great deal from them.

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