At AHA, we love media relations. That’s not necessarily a common thing among communicators. I know many PR people who don’t like the media relations aspect of their job at all. In fact, I have had several senior communicators laughingly say they are so glad that they don’t have to do that anymore (since they got the manager, director, or VP title).

That comment always surprises me. Pitching journalists, producers, bloggers – everyone that has a role in sharing a good story – is one of the most challenging, rewarding and FUN things we do here at AHA. We have a solid crew here when it comes to identifying and telling an organization’s story in an interesting and compelling way. We have a defined process of how we develop a story idea, which media we target with the idea or angle, and when. It is all planned out – and every component matters.

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