Ruth has a special video blog post from her hotel in Atlanta regarding Alec Baldwin getting removed from an airplane.
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Alec Baldwin removed from airplane
Blogging for business – part 2
On Wednesday, I wrote about the CEO/President’s blog. Today we’ll have a look at the organization blog, the employee blog and the blend.
The Organization Blog
This blog is a little less about the person writing it than it is about the organization as a whole. Often there will be several writers who cover a range of topics and areas regarding the organization. It might be that different departments or division heads each write one blog post a week about news, events and interesting points relevant to their area.
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It’s a two-way conversation
In today’s AHA Fast Take Friday, Ruth talks about the importance of understanding what people want to talk to you about…not what you want to tell them.
Our communications audits findings
Recently, at the AHA office, we have been working on communications audits for several clients. One of the areas that we review is their use of social media. (We also research and analyze how other organizations in the same field use social media and provide them with best and worst practices during this process.) In our research, we discovered an interesting trend: many organizations have reverted to a more traditional approach of pushing information out through social media channels rather than engaging and starting or participating in conversations.
Of the five communications audits we have done in the past few months, four of the organizations are dealing with challenges in that their social media networking communities are not growing and there is little or no engagement or interaction.
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How to create great content
Technology makes it easy to share content. Your website, blog, Facebook, Twitter and other social networking sites provide the ability to publish your content. Where you publish depends on where your stakeholder group spends time and it is important to identify how they want to interact with your organization. But how do you create engaging, relevant, timely content?
Create an Editorial Schedule
Do you have a schedule of the content you will upload? A little forethought goes a long way when you are busy and need content or an idea in a hurry.
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