PR

They say: “timing is everything.” It’s true. And perspective is right there beside it.



We have a fun, interesting looking clock in the AHA kitchen. I am sure it was inspired by the works of Salvador Dali. It is kind of melting and surreal, and when a person first sees it, they are unsure how to tell what time it is. It’s been hanging in the kitchen for about a year now. It seems perfectly normal to those of us who spend any time in the room.



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As I write this, I am on my way to Edmonton to present on the value of media relations and social media to a client’s senior executive team and the board of directors. I love this part of my job. It’s always interesting to hear what the leadership of an organization thinks about media relations and social media – and believe me, it’s different every time.



We are often asked by clients to present to their senior executive, to their board of governors or directors, and to other leaders within their organization. There are times when having an unbiased “outsider” come in and share knowledge and information in this area is beneficial. We don’t have an agenda, we’re not trying to “sell” them on an idea, and we have a range of professional experience that can help put media relations and social media into context for them.



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I had the opportunity to speak to communications students at Capilano University earlier this week. They are smart, engaged and are going to bring some great, new energy to the PR world. Connecting with students always inspires me, it makes me realize how fortunate I am to work in PR and it reminds me how valuable PR is to an organization.



There are many, many functions of PR. At the foundation, we help our clients to build positive relationships with their “publics.” (You can replace the word publics with the noun that works for you: stakeholders, audience, target market, employees, government, media, community—the list goes on and on.)



One of the questions that came up when I was speaking to the students was around engagement and the best way to approach it. That depends on the community and the organization’s objectives, but it brought home the fact that PR is about engagement and that you don’t engage by just putting up a Facebook page or opening a Twitter account.



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For some reason, we are experiencing an increase in those time-wasting, frustrating, painful calls from telemarketers that try to sell you something that you don’t want and you don’t need. We’re also getting companies that want us to send business their way because “we’re good” and “your clients would be happy using our services.” (Really? Is that why I get up in the morning? To introduce you, someone I don’t know, to the clients we have built strong relationships with over many years???)



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