In today’s Fast Take Friday, Ruth talks about what to do if media says “no” to a pitch. There’s always a way to get to a “yes.” At AHA – we don’t need easy, we just need possible!
Our AHA blog is listed in Cision, a media database. It’s pretty clear, even if you only read a couple of our posts, that we write about communications: brand journalism, public relations, media relations, social media, positioning and messaging. It’s all related to strategic communication.
It seems pretty straightforward to me what to pitch to us. Which makes us shake our heads in wonder when we get pitches from random PR agencies and independent PR practitioners that have nothing to do with what we write about here. It looks to me like some people just grab any email they can find and send out a news release or pitch, whether it is relevant or not. We suspect they might then go to their clients and say, “We developed a database of 10,000 journalists and bloggers and have reached out to them.” What the client isn’t hearing is that if they are sending useless (and sometimes annoying) information to journalists and bloggers. It’s not good for the organization’s reputation or the agency’s.
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