I read an article recently about a computer company in Germany that undertook what they thought was a smart promotion. They began gluing hard drives to alarm clocks and sending them to companies with a note reading, “Your time is running out.” Well, many of the people who received them were terrified and called the police, thinking the package held a bomb. You can read more about it here.



It reminded me of an old episode of WKRP in Cincinnati in the late 70s/early 80s, where they did a Thanksgiving promotion by dropping turkeys out of a helicopter… only problem – turkeys can’t fly.



When it comes to these types of guerilla promotions or any kind of publicity stunt, you need to think it through from all angles. You need to be critical and tough on the idea and think about the worst thing that could happen and the worst reaction someone could have. In this day and age, it’s likely someone will have that reaction and share it via social media.



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