Years ago, as a journalist for a national magazine, I had the opportunity to interview music legend Jimmy Buffett. Now, I happen to be a Jimmy Buffett fan (we are affectionately known as Parrot Heads), so this was a pretty special interview for me!

Jimmy Buffett has an incredible business mind and a true entrepreneurial spirit. (There are unsubstantiated rumours that he is related to Warren Buffett, so the business part of his brain kind of makes sense.) He was one of the first in the music business to embrace digital technology; he recognized the coming shift in the music industry and left his big name label to start his own. He has ownership in two successful restaurant chains (Margaritaville and Cheeseburger in Paradise), interests in hotels and he just opened the Margaritaville Casino in Las Vegas. He still performs worldwide, has made over 30 albums, written several books (four made it to the New York Times Bestseller list), and he pilots his own planeā€¦ the list of his accomplishments goes on and on. And, of course, above all else, Jimmy is a storyteller. We talked about storytelling a lot in our interview.

I recently pulled out my interview notes and took a look at what Jimmy told me back then. His key points about storytelling are relevant, even for those of us who tell stories in a more corporate environment than Jimmy does.

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