We’ve been having some interesting discussions in the AHA office. It’s time to review our case studies and do an update. We have had several projects recently that just cry out to be highlighted in a case study and I am looking forward to writing them. We have been chatting about whether or not to revise the format we use for case studies and discussing what the objective of a case study is, and several points have come up.
The objective of a case study is (or can be):
An example of the skill set and abilities of the agency (showcasing the approach and results) – used for business development.
An example of approach and results – used as a component of building a “business case” for other projects.
An opportunity to review the success/challenges of a project with some distance, clarity and context.
An opportunity to put a project into context – used for the client/agency relationship and for AHA crew members to see the big picture of what, why, when and how.
A part of the AHA legacy – used for internal purposes in the long term to review our professional path and agency evolution. Could also be used for an anniversary celebration for AHA.
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