The Fine Line Between “Like” And Hate

David Clarke has a great blog post on the Facebook haters who “like” your brand. He outlines some types of people that will “like” (or become a Fan) your brand on Facebook – but not all of them are fans. It is definitely worth a read if you are trying to understand the dynamic of who might “like” your Facebook page.

Recently we’ve seen a few organizations have their Facebook pages overrun by critics. There are some challenges when you choose to develop a Facebook page for your organization. One of the risks you face come from the people that will click that “like” button, but who are really critics or, even worse, haters of your brand. Of course, there are also people who are supporters out there too and you don’t want to miss the opportunity to connect with them because of a fear of the negative.

One of the things that I don’t advise as a general rule is starting a business Facebook page where people need your approval to “friend” you. I recently was doing some research for a client and came across a Facebook page that someone in one of their divisions had created. Without breaking any confidentiality, this client is a very large organization whose entire reason for being is the public. The page I discovered was for a division that needs the financial and general support of the public to fulfill their role. I had to request that they let me on their Facebook page, and it took three weeks to get approved. If I wanted their services, there are other options. I would have gone somewhere else.

Don’t make it hard for people to “like” you. If it isn’t easy, people will go elsewhere.

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