Why You Should (and Shouldn’t) Hire a PR Agency

AHA Creative Strategies is a PR agency and we often get calls from individuals and organizations that are looking to work with an agency. From the moment that we started AHA more than eight years ago, we had a vision of the type of clients that we wanted to work with. It wasn’t necessarily focused on any one industry or field, but more the approach, the integrity, the character and personality of the person and the organization. We’ve been incredibly fortunate that we have been able to work with great clients that came to AHA because they were focused on communication either within their organization or to an external stakeholder group (or groups).

We provide a range of services. Most importantly, I think, we have always approached our work with clients as a partnership. We take the time and make the effort to understand their needs, objectives and expectations. We also have honest and respectful discussions about what is possible and what is probable.

There are times when we reach high and we’ve achieved some great results that we are proud of. However, there are moments when a potential client says something like: “I expect to be on Oprah.” Or, because I worked at Maclean’s, they want to be on the cover of the magazine. That’s when we start to provide a reality check. There are people and organizations that have been on the now defunct Oprah show. There are people and organizations that are on the cover of Maclean’s (not always for positive reasons) and while we never say never, we also don’t often take on a client who thinks that is success. There is so much more to what we do – more than a short blog post will allow. At the core of it, what we provide is strategic PR and communications services that help build awareness, provide visibility for the brand and that develops, maintains and expands an understanding of the organization and what they offer. If their only goal is to get on the cover of Maclean’s, we’re not the right agency for the project.

I had to smile when I came across this piece on Seven Stupid Reasons To Hire a PR Agency. It puts a great deal into perspective when it comes to how and why to work with someone like us.

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