For Immediate Release December 3, 2009
Multi-Platinum Rock Band Nickelback Donates $500K
In Support Of The Obakki Foundation
Vancouver, B.C. – Founder and Obakki Designs Inc. owner Treana Peake launched the first awareness building and fundraising campaign for the newly created Obakki Foundation this week. The creative and moving campaign began with Peake, a philanthropist, entrepreneur and wife of Nickelback guitarist Ryan Peake, who gave 150 children at three orphanages in Cameroon, Africa a piece of paper and a pen and asked: What Makes You Happy? What Makes You Afraid? What Makes You Sad? Their answers can now be found on a series of fashion items that will be available for purchase at www.obakki.com in early 2010.
“I have always been involved in charitable causes, even when I could only afford to donate my time,” said Treana. “I am so grateful to now have a platform for people to come together and, through small actions, create big results. We are excited about the impact that the Obakki Foundation will have on these children in Africa.”
The Obakki Foundation partners with organizations around the world that seek to empower individuals, groups and communities, at a grassroots level, to make a positive change. 100% of all donations made go directly back to the projects being supported by the Obakki Foundation. International superstars Nickelback recently became one of the first major contributors to the Obakki Foundation donating $1 of every ticket sale from their sold out summer tour, resulting in a total contribution of $500K.
“Through the ongoing support of our incredible fans, Nickelback has the opportunity to step up, contribute and make a difference,” said Ryan. “I will personally be making the trip to Africa this weekend and I’m really looking forward to visiting the villages and communities to see where we can make the largest impact.”
With an active role, Treana personally visits all project locations supported by the Obakki Foundation. All travel and accommodation costs are paid out of pocket to ensure that 100% of the funds raised go to helping others. From December 5 – 15, the Peakes will visit the children from all three orphanages to share the impact of their stories and words and show what it brings to their world. They will assist in the construction of a new child-care center, as well as conduct surveys for water sites and other potential projects related to education and health.
Those interested in learning more can follow the Peake’s African journey through Treana’s blog, on Twitter (ObakkiFdn) and on Facebook (Obakki Foundation). You can also track their location through a GPS web-link to be posted on the blog site.
Founded by Treana Peake in 2009, the Obakki Foundation is committed to offering hope, empowerment and the chance for people to learn and grow around the world. The Obakki Foundation provides opportunities to use ideas, art and fashion to assist others in standing up and participating in improving their own lives – and the lives of those around them. All proceeds go directly into the projects. Not just a percentage of the profits, not just some of the money – every penny goes back to the community.
For more information on the Obakki Foundation, please contact Ruth Atherley of AHA Creative Strategies at (604) 303-1052 or email email@example.com.
For more information on Nickelback’s involvement, please contact Charlotte Thompson at EMI Music Canada at (416) 583-5019 or e-mail Charlotte.Thompson@emimusic.ca.