Photo credit: Pavel Ševela / Wikimedia Commons

There has been quite a bit of buzz recently about the Old Spice social media campaign that has the Old Spice Man replying via video to tweets. The campaign is funny, it’s smart and it showcases just what can be done with social media when you develop a kick ass strategy and identify what the right tools are to deliver on it.

I am sure that a case study on this campaign’s success will appear somewhere in the near future. It would be great to hear from the people who created the campaign on what their objectives were, how this campaign did in their eyes and what benefits the brand received from this unusual and humorous approach to social media.