Social Media

There is an interesting piece by Jeremy Porter at Journalistics.com listing the 10 reasons why media relations will get easier in 2010.

Porter hits the nail on the head when he outlines the challenges that any of us who work in media relations face—one is that journalists are busy. Getting their attention isn’t easy, even when you have a good story. The profession of journalism has changed drastically because of social media. Journalists now have more work than ever (technology makes the world a much more connected place), there are less of them to do the work, and media outlets now expect their reporters to blog, tweet and shoot video for the website, no matter whether you are a print publication or a broadcaster. And competition has heated up; there are some hot bloggers out there that cover specific beats that are of interest to them.

Share this article:
Read more

Different from establishing the personality of your online brand (although it is relevant) and different from defining the personality traits of your “community” (target market), understanding what your social media personality is important.

Share this article:
Read more

Chris Brogan has an excellent post on the point that social media needs to be a team sport. In it he focuses on social media and the need for a team approach, but I think that it is worth applying that approach to communications as a whole.

Connecting with your stakeholders, with your public – with your community works best when it is approached holistically. You can have a great PR strategy and not be able to execute on the plan if there isn’t a connection between what you want to share, how you want to start and maintain the conversation and where the content comes from.

Share this article:
Read more

I had the opportunity recently to co-facilitate a three-day planning session with Della Smith (who I am proud to call my colleague, mentor and friend). The participants for this session were a diverse group of smart professionals who sit on council as well as the organization’s senior staff.

One of the components of the session was a short overview on social media that Della and I presented to the group. It was very interesting. This is a field that hasn’t really embraced social media as much as some others and I have to admit I had some concerns about whether or not they would find it of interest.

Share this article:
Read more