Online Marketing Blog has a great post on 5 Tips for Staying Authentic and Transparent on Twitter. It’s worth a read.
Below this post is a list of several other pieces about Twitter that are also worth a read. Think of it as a one-stop Twitter 101 course!
At AHA, we’re often asked what the value is of social media and what the ROI will be for the organization. It’s a valid question and one that should be answered before any organization jumps into social media. We say it time and time again, while we believe that everyone should know what is being said online about their organization, their competitors, their field, their industry – not every organization should necessarily be participating. For some, there may not be any ROI.
We often get calls from communications directors and managers asking us to come in speak with them (and often their senior executive) about what they “should” be doing when it comes to social media.
When we meet, our discussion always begins with a few questions:
What do you want to achieve?
What are you doing currently to meet your objectives?
Who is your target audience or community?
How do they want to connect with you?
As you can see – there’s not a question or directive about any of the social media tools until we understand more.
There has been much talk (online and off) about how Kayne West created a scene at the Video Music Awards recently. Apparently, Kayne stormed the stage when Taylor Swift was accepting her award for video of the year, grabbed the microphone and announced that he thought Beyonce should have won the award. You can read more about the incident on Rolling Stone.
Then, ABC news reporter Terry Moran tweeted that, during an interview with his network, President Obama called Kayne a “jackass” for his outburst. Turns out, the part where (allegedly) Obama called Kayne a “jackass” was off the record. ABC quickly pulled the tweet down, but not before it had been picked up by Politico.com. You can read a piece on it here and see the tweet here.
We have had some very interesting discussions here at AHA about the blurring of lines between friend, colleague and boss on social media network sites. It’s a hot topic right now and everyone has their perspective on it. I believe that my business partner Paul and I have a pretty good working relationship with everyone on our crew. Each of the communications professionals who work here are just that – professionals. They come in to each project and each client interaction with their “A game.” It’s not just something that we as the owners expect, it’s something that comes from within each person. This commitment to excellence shows and is rewarded.