Communications

Who could resist that headline? I just read an interesting blog post on Mashable by Patrick Moran entitled: 5 Tips To Grow Your Business in 2010. Although Moran approaches it from a marketing perspective, this piece has great value for communicators as well.

The popularity of video is growing rapidly. In the past in Canada, video new releases (VNR) haven’t been widely used. That’s changing, I believe. In the United States, VNRs are used extensively. CNN even has a distribution service (CNN Newsource) where an organization pays to have its VNR distributed.

Share this article:
Read more

There has been much talk (online and off) about how Kayne West created a scene at the Video Music Awards recently. Apparently, Kayne stormed the stage when Taylor Swift was accepting her award for video of the year, grabbed the microphone and announced that he thought Beyonce should have won the award. You can read more about the incident on Rolling Stone.

Then, ABC news reporter Terry Moran tweeted that, during an interview with his network, President Obama called Kayne a “jackass” for his outburst. Turns out, the part where (allegedly) Obama called Kayne a “jackass” was off the record. ABC quickly pulled the tweet down, but not before it had been picked up by Politico.com. You can read a piece on it here and see the tweet here.

Share this article:
Read more

Doug Schumacher has a good piece on iMediaConnection that showcases how valuable social media can be. He wraps it in the context that social media is safer than you think. I am not so sure that safe is a word I would use for social media, although he does make a good point about it.

Social media provides your organization with the opportunity to engage people that are interested in your brand, your services, your products, and in what you do for your community. It can create a solid support system from your followers and fans, but these are people with opinions and ideas that might not necessarily mesh with yours. Doug writes from an advertising/marketing viewpoint, so perhaps this is where we view the meaning of “safe” differently.

Share this article:
Read more