Communications

…Participating in social media is a great thing for some organizations. However, if your website is out-of-date, stagnant and doesn’t engage the community you want to connect with—social media might not be of much support to your efforts. There are many organizations that jump on the social media bandwagon before they make sure that the foundation of their online outreach—their website—works.

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There is an excellent post on Mashable on The Science of Building Trust With Social Media. The content in this post provides an interesting perspective on what can be achieved through social media and what some of the challenges might be. It is also worth reading the comments below this post to see what others are thinking.

One of the great things about the widespread acceptance of social media is that good organizations, the ones that want to develop and provide good products and services for their customers, have a real opportunity to build trust.

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Often when we speak with clients, we see that they have fallen into the trap of thinking that they need to use a blog in the most traditional way—external, writing everyday without fail. Depending on the objectives, you might want to set up a time-limited blog that deals with a specific topic or topics. You could also develop an ongoing blog with a range of guest bloggers that augment the lead blogger. Or you could have an internal facing blog that connects your leadership team with staff.

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A new year is always good to review what you, as an organization and as individuals, did well the year before and what you could improve upon. Here at the AHA office, we’ve been doing a pretty strong inventory of 2009. We turn seven in 2010 and while it might not be a typical “milestone” number, we’re quite excited about our upcoming anniversary on April 1. (We know, April Fools Day!)

During our period of “taking stock,” I was also given the task of writing a proposal for a potential new client. I love writing proposals and plans, learning about a new organization and, sometimes, a new field. I found myself thinking about some of the key learnings we have taken away from last year as I wrote the proposal.

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