In today’s video, Ruth is in the AHA Creativity Studio (A.K.A. The Naked Cowboy) talking about setting goals for 2012.
Looking to 2012 from the AHA Creativity Studio
Great media pitches
We take media pitching seriously. We do our homework and our research. We review the work of the journalist or blogger in context to what we want to pitch. We spend the time to get it right and that shows in our results. At AHA, we have generated some exceptional media and blog coverage for clients.
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Blogging for business – part 2
On Wednesday, I wrote about the CEO/President’s blog. Today we’ll have a look at the organization blog, the employee blog and the blend.
The Organization Blog
This blog is a little less about the person writing it than it is about the organization as a whole. Often there will be several writers who cover a range of topics and areas regarding the organization. It might be that different departments or division heads each write one blog post a week about news, events and interesting points relevant to their area.
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Blogging for business
Blogging has become a regular communications tool for organizations. One of the things that I have noticed is that when we work with the marketing department or agency of a client, there is a little bit of discussion over which area (communications or marketing) will develop and manage the campaign on Twitter and/or Facebook. There is never any discussion about the organization’s blog – it belongs firmly with the communications team.
Like any communications tool, blogging isn’t for everyone. It depends on the objectives, goals, overall strategy and, of course, the resources. It takes time and effort to produce a relevant, interesting and informative blog post on a regular basis.
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Our communications audits findings
Recently, at the AHA office, we have been working on communications audits for several clients. One of the areas that we review is their use of social media. (We also research and analyze how other organizations in the same field use social media and provide them with best and worst practices during this process.) In our research, we discovered an interesting trend: many organizations have reverted to a more traditional approach of pushing information out through social media channels rather than engaging and starting or participating in conversations.
Of the five communications audits we have done in the past few months, four of the organizations are dealing with challenges in that their social media networking communities are not growing and there is little or no engagement or interaction.
Please visit our blog to read the rest of the post.