Your online presence, no matter whether you are a newspaper, a not-for-profit, a small business, a large corporation or government is important. We talk to clients and workshop participants about this a great deal. Your website is key in your communications strategy. Without a good site and using Twitter, Facebook or any of the social media tools available to us, you are really not doing your organization justice.
Twitter is great for sharing and discovering information, but if you follow some of the best Tweets, they lead you back to a blog, a website or somewhere you can get more information. Don’t lead people back to an old website that hasn’t been updated in months.
Take a good look at your website – is it dynamic, do you have fresh content posted regularly, is there an opportunity for feedback and interactivity? What are your stats and are you digging in to see who is coming to your site, what they are engaged in, and what they stick around to read?
Online communication is of great value, but don’t run before you walk. Take a good look at your website and make sure it is of value to the people you want to engage in conversation.