Ruth Atherley's Posts

Rhino Marketing LogoRhino Marketing Celebrates 3-Year Partnership With Canucks Sports & Entertainment

Vancouver, B.C. – Rhino Marketing Inc., one of North America’s leading Internet marketing agencies, has signed a three-year partnership with Canucks Sports & Entertainment (CS&E). The partnership will see the Rhino.ca logo prominently featured at Rogers Arena with a logo in the ice in front of the Canucks bench and will have a strong in-arena and web based presence on Canucks.com. Rhino Marketing will support increased programming on Canucks.com and Canucks for Kids Fund initiatives.

Rhino Marketing Inc. is the first online marketing company to have an in-ice presence with the NHL. It is also one of the smallest businesses – size wise – to ever partner with the Canucks. The logo of Rhino’s 14-person organization now resides in the ice alongside mega-companies such as Rogers, Best Buy, and Mike’s Hard Lemonade. Rhino Marketing is approaching the partnership with innovative and creative thinking, including becoming the first company in the history of the franchise to sponsor the Canucks for Kids Fund 50/50 program. Rhino Marketing has committed its resources to support a number of Canucks charitable initiatives as part of the relationship, including the Jake Milford Golf Tournament and other fan interaction events.

Rhino Marketing’s Chief Rhino Doug Morneau explains: “We are big fans of the Canucks and to have our word mark in front of the player’s bench is very exciting. Apart from seeing this as a great marketing opportunity for Rhino, as strong supporters of charitable and philanthropic efforts, we feel that this provides an exceptional opportunity to partner with the Canucks to raise money for worthwhile local organizations.”

“Canucks Sports and Entertainment is proud to partner with a company that is focused on giving back to their community,” said Trent Carroll, Canucks Executive Vice President, Sales and Service.  “Rhino Marketing has taken ownership of a number of programs to further interact with fans across British Columbia. Through this relationship, not only will Canucks.com be able to provide further programming and insight of the team to fans but will also support the Canucks for Kids Fund and ultimately charities throughout the province.”

Through this partnership, the Rhino team has many other promotional, fun and unique initiatives planned with the CS&E organization throughout the hockey season. With a three-year sponsorship in place, there will be many innovative events from Rhino for years to come.

Founded in 1997, Rhino Marketing Inc. is a Vancouver-based Internet marketing boutique. They are a full-service Internet agency that understands business and how to connect clients with customers online. With offices in Canada and the United States, Rhino Marketing Inc. offers clients a single source for the design, execution and ongoing advancement of Internet marketing initiatives. The Rhino Marketing team operates at the intersection of traditional strategy-based marketing and the rapidly evolving digital world of e-marketing, providing clients with a strategic, integrated approach that creates strong results. An active member of its community, Rhino Marketing is involved with a range of charitable and philanthropic organizations, events and initiatives. As Rhino grows and expands as a company, so does their commitment to making the world a better place, locally and globally. For more information, please visit http://www.rhino.ca/.

-END-

For more information or an interview with Doug Morneau, please contact Paul Holman at paul@ahacreative.com or at 604.303.1052

For a video interview of Doug Morneau and Trent Carroll, please visit: http://www.youtube.com/rhinomarketing

Read more

PR-squared.com has an excellent series about social media. Today, the collaborative effort looks at the top five communications experiments to consider. It’s worth a read.

AHA Take…

One of the challenges of social media is that there is always something new and it seems like, no matter what you are doing, there is always something you aren’t and either wish you were or you’re asked by your CEO why you aren’t!

For most organizations, stepping into social media creates a shift in culture and that needs to be acknowledged. When we work with clients, we often recommend taking small steps forward – starting out small and building on successes. This approach makes moving into or expanding social media communications outreach feel more realistic, more “doable” in the busy day-to-day lives of our clients.

Having said that, we also talk a lot about video at our Vancouver PR agency these days. Video is an important and growing tool for a communicator. It doesn’t have to be a big production, slick corporate type video. Short video clips taken with a Flip Camera can create a strong interaction and can really engage your stakeholders.

Think about it, what could video do to showcase the personality, the quality, and the people behind your brand?

Read more

http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&mod=PublishingTitles&mid=BA4E52387C5D4DBEB81F2F6DF1929188&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&SiteID=BDA0C114585D49D88AE5F9010619FAD9&id=EBE0062784294EFBA8E2E0E9A363792F

Read more