In today’s AHA Fast Take Friday, Ruth talks about the difference between networking and relationship building.
Relationship Building
Why the Telephone is a Great Communications Tool
There are many ways to communicate these days – Facebook, Twitter, LinkedIn, texts, email, Instagram, Pinterest, Tumblr… the list goes on and on. But it’s important to understand the protocol, uses and the impact these mediums can have if they are used in an inappropriate or ineffective manner.
Specific tools are good for certain messages. An “I’m at the coffee shop. Where R U?” is a good use of a text. However, texting to inform someone that a meeting has been cancelled, that you are home sick and won’t be into the office, or that you quit is not a good use of this medium. I have seen people share information such as “Grandmother is in the hospital, not expected to make it – please send prayers” – which, while that’s not a place I would share this kind of news, might not be so bad for that person (they are asking for support from their community, after all), except that they had not yet informed all family members of what was going on.
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Reviewing Your Social Media Outreach
In the past week, we have had several conversations with clients about social media and what they could be doing or doing differently in this area. It’s always interesting to have these types of discussions and to take a good, hard look at what is being done, what needs to be done and what could be done differently.
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Make it Personal
In today’s AHA Fast Take Friday, Ruth is on Mou Waho Island in New Zealand talking about how important it is to make an experience personal for people.
A Simple Response Means a Great Deal
As communicators, we are tuned into several areas of communication. There is written, verbal, non-verbal (body language, what is left unsaid, etc.) and there is silence.
Today, I am going to talk about silence. There are many aspects of it in our world. There is the “in-person” silence – where the person doesn’t respond. This can happen in a meeting, in a brief exchange in the elevator, and while a broadcast journalist is interviewing you. Doing this during an interview is a great way to get people to blurt something; just look at them and don’t say anything. Most people will feel uncomfortable and try to fill the space. And then there is the phone call or email silence – which, I have to admit, is a personal pet peeve of mine.
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