When I worked for Maclean’s magazine, we used to have story meetings to decide what got into the magazine and what didn’t. I can remember thinking that it was a shame that so many stories didn’t make it. It was just a space issue. These days, we’re still up against space issues and it is more competitive than ever in getting good stories told.

It is one of the reasons we started our Vancouver PR firm – to help our clients tell their stories in an authentic, engaging manner. Bloggers are a huge part of PR and I think that understanding how to work with bloggers is an important PR skill. Bloggers are different than journalists, but equally important. Just as we wouldn’t approach every journalist the same way, you shouldn’t generically approach bloggers either…