Gerard Braud has an excellent article on the fallout of Whole Foods CEO (U.S.) John MacKay’s position on health care reform in the U.S.
There has been a huge backlash to MacKay’s letter to the editor in the Wall Street Journal. There is now a movement to boycott Whole Foods – there is a Facebook page, a blog and you can follow the boycott on Twitter.
MacKay is entitled to his opinion. However, publishing that opinion in the Wall Street Journal might not have been the best use of his profile.
Today we’re asking Tzaddi, our Online Designer, some get to know you questions.
We have had several new business meetings over the past week or so and the discussion always turns to what the organization can be doing in regards to social media. Econsultancy.com has a helpful post titled: Five easy ways to make your business website more social.
Not everyone is ready to leap into social media full throttle, but it is important to start the process of listening. See what people in your industry/area of expertise are doing online. Pay attention to the conversations that are happening. It’s a good first step into connecting with your specific community.
According to an article in the New York Times, many people hit the Internet before they even have a cup of coffee. Checking Twitter, Facebook and other social networking sites has become second nature, as has reading the news on your computer rather than waiting for it to be delivered to your door.
I recently wrote a communications plan for a client that occupies a space filled with academics, intellectuals and thought leaders. Just prior to that, I had developed a plan for a client that provides services within a blue-collar industry. On the surface, these clients have little in common and the plans themselves were very different. However, our approach to the use of straightforward language in each plan was similar.
In both plans, we got rid of the corporate speak, we dumped the gobbledygook and we wrote in plain English. Straightforward, no words like synergy, leading edge, next-generation, dynamic interface, etc. This was a big departure from the style of other plans that were done for each client previously. Plans that had cost them a great deal of money were sitting on a shelf and weren’t being implemented. One of the questions I asked before starting the projects was why the previous plans weren’t being used. The plans were solid and they provided a good strategic foundation, but sat languishing on a shelf. It turns out that both clients found the plans overwhelming and had not been able to connect the theory to reality. There was no momentum to move the ideas in the plan into action.