December 2009 - Page 2 of 2 - AHA Creative Strategies

Obakki Designs Inc. Launches The Obakki Foundation

Newsroom

Vancouver, B.C. – Founder and Obakki Designs Inc. owner Treana Peake launched the first awareness building and fundraising campaign for the newly created Obakki Foundation this week. The creative and moving campaign began with Peake, a philanthropist, entrepreneur and wife of Nickelback guitarist Ryan Peake, who gave 150 children at three orphanages in Cameroon, Africa a piece of paper and a pen and asked: What Makes You Happy? What Makes You Afraid? What Makes You Sad?

What is your social media personality?

Different from establishing the personality of your online brand (although it is relevant) and different from defining the personality traits of your “community” (target market), understanding what your social media personality is important.

If Tiger called me for advice…

I think communicators follow scandals like the one that is dogging golf great Tiger Woods with a different mindset. Our focus is on what needs to be done to minimize the damage and what the person in the spotlight could do to save or rebuild their image or personal brand.

The first day of Christmas…..I was on Twitter…

The New York Times has an interesting article on how Twitter will be used by retailers during the holiday season. It is worth a read, even if you aren’t a retailer. There are some key points in here that can help any organization put Twitter into context, in how they might use the microblogging tool.